Hearn’s Business Savvy
The magazine recognized C. Mason Hearn, CGR in the “Business Savvy”
category. According to Mason “the Business Savvy category indicates
a high degree of accomplishment and sustainability. I believe that
this firm was categorized as such due to our focus on ‘the big
picture’ — a determination to do what it takes to create a solid
foundation, profitably replicate our positive elements, and shed
those elements of our practice that do not work toward our vision.”
Mason explains that the “CGR designation is part of the package.
From a planning standpoint, it is part of our continuing education
toward improvement, both through the requisite training classes
and high-level peer association,” he says. “As a marketing and sales
tool, we’ve found the designation to be meaningful to a segment of
the market that we serve. Like the Big 50 recognition, it is not
something immediately understood by the general public; however,
the seal or the letters behind my name often raise the question which
we very much like to answer. The response starts with: ‘This is a
good example of what sets us apart’.” |